Good & Gather: Nostalgia never felt so new.

Concept: This campaign revitalizes Good & Gather's quinoa by giving it a nostalgic 70's twist. By pairing quinoa with popular rice dishes from the 70's and making the meal vegan, the campaign showcases how remakes can be as satisfying as the original.

Target Audience: Adults aged 25-44, particularly those who are responsible for grocery shopping and are looking for value without compromising quality.

Key Message/Tagline: "Nostalgia never felt so new."

Media Channels: The campaign would utilize native advertising, social media platforms, streaming services, television commercials, and print media to reach a wide audience.

Unique Selling Point: All photos and the campaign concept were created by me, highlighting the retro aesthetic that is making a comeback in contemporary times.

Goal: The campaign aims to inspire consumers by demonstrating that nostalgia can spark innovative new ideas, and to position Good & Gather's quinoa as a versatile and appealing choice for modern meals.

Photos Taken By: Aja Burgin