Hinge: Where will you be in a year?

Concept: This campaign follows the journey of a young woman as she navigates the dating scene after a breakup, illustrating how the Hinge dating app can help her find her footing and envision a brighter future in the span of a year.

Target Audience: The campaign is aimed at individuals aged 18-35 who are looking to re-enter the dating scene, particularly those who have recently experienced a breakup.

Key Message/Tagline: "Where will you be in a year?"

Media Channels: The campaign would be promoted through social media platforms, television commercials, and ads on popular streaming services.

Unique Selling Point: Hinge is uniquely designed to be deleted—its goal is to help users find meaningful connections and eventually leave the app behind.

Goal: The campaign aims to show that Hinge can be the perfect tool to help individuals recover from a breakup, get back into dating, and potentially find a lasting relationship within a year.