Jif Peanut Butter: License to squirrel 

Concept: This campaign is a creative twist on the original Jif Peanut Butter “Dress Like A Squirrel” campaign. Instead of dressing like a squirrel, this campaign introduces the concept of needing a "License to Squirrel," adding a fun and imaginative element to the brand.

Target Audience: The campaign targets individuals aged 18-34, including those buying groceries for the first time and those with a nostalgic connection to Jif from their childhood.

Key Message/Tagline: "License to Squirrel"

Media Channels: The campaign would be promoted through television commercials, YouTube ads, and social media platforms.

Unique Selling Point: The campaign features original photos and editing done by me, conceptualized with inspiration from the existing Jif "Dress Like A Squirrel" campaign. This approach brings a fresh and playful perspective to the brand.

Goal: The campaign aims to encourage people to buy Jif Peanut Butter by thinking outside the box and engaging with the brand in a fun and memorable way.

Photos Taken By: Aja Burgin