Urban Outfitters: Can we begin again?

Concept: This campaign is a nostalgic recreation of the iconic Summer '21 campaign, celebrating Urban Outfitters' rich history and its journey since its establishment in 1970. With a nostalgic twist, it highlights the importance of staying true to the brand's roots.

Target Audience: The campaign is aimed at individuals aged 18-30 who appreciate fashion with a touch of nostalgia and are connected to Urban Outfitters' unique style.

Key Message/Tagline: "Can We Begin Again?"

Media Channels: The campaign would be promoted through social media platforms, leveraging the reach and engagement of Urban Outfitters' official Instagram account.

Unique Selling Point: The campaign features all photos taken by me, which have already been reposted on Urban Outfitters' official Instagram. This personal touch underscores the authentic connection and shared aesthetic between the brand and the photographer.

Goal: The campaign aims to celebrate Urban Outfitters' origins and emphasize the value of staying true to one's roots, while also showcasing the brand's timeless appeal and connection to its community.

Photos Taken By: Aja Burgin